People choke if you tell them you want over $300 for a bed quilt when they can buy the cheap Chinese made ones for about $50 at WalMart. My 100% cotton brand new quality material costs more than that then talk about the major hours spent putting it together and the fact that they can actually wash it in a machine and it will hold together. Plus you can even tell that mine has batting in it, unlike those inferior products they're selling.