There are a great number of good poultry genetic books, and articles. By staying with birds of very similar genetic make-up such as same pattern, and genetic base you can fairly quickly (3-5 generation) achieve your goals so long as you are very selective.
as and example we have been working on type improvement with Birchen Oe bantams. For this I used a Birchen male over brown Red females, this yeilded all birchen Pullets and Golden Birchen males. This Pullets from this mating were selcted for the traits I want in teh following generation and for type improvement. These Pullets will be placed two ways two will be placed under the original Birchen male to gain an additional cockrell. the others will placed back with a brother of the best type, this mating may produce a Birchen cockrell but will produce better typed birchen pullets. The problem is I expect over a 90% cull rate so will need to produce several hundred chicks to select just 8-10 future breeders.