Min, sugar and honey... and food coloring.  extremely sweet, definitely a seasonal candy, gross if you eat too many, but fun to nibble on.  firm, yet melts quickly and a bit chewy.  I have friends in the UK who were like "what the heck is that?" so I sent them some, along with a box of Boo Berry cereal, and a Snickers bar... because y'all would never name a candy "s'nickers" lol  it's the same as your Mars bar - we have a Mars bar here, but it's totally different.
 
eta, maybe it was the Marathon bar... I forget now... anyway, it's interesting that we do all have the same big company candy bars, but named differently.