I kind of agree with you, but when I hear the word show, and  Exhibition, to me are exactly  the same thing, maybe potential show or Exhibition quality. I also dont think mine are up to top snuff, still got lots of work to do.. but dont advertise anything even thou we just got a lot of blues, there is always room for improvement , even the best nit pick  over details.and strive to be even better. You notice those top people dont talk too much about it, they just do it, people would probably drive them nuts if they let them..They dont waste thier time listening to people trying to destroy thier happiness .You know how people are, They are really saying, Im not happy so your not going to be happy either.  they know what they need to do and they focus on the task they set for themselves. Thats how they got where they are, talk a very little and do lots, have you ever heard the old saying those who can do and those who cant teach.?or in this day and age just talk.
The words ,,,,BACK ...YARD...POULTRY sounds like a lot of people with BACK ...YARD.... BIRDS just enjoying each others company, and showing and maybe not looking to win an olympic medal..
Maybe they should change the name from BACKYARD CHCICKENS to World champs only 
But Most world champ owners are out in thier barns mixing thier special feeds for the morning not talking about it.