Welcome to BYC!
That stuff is a waste of money, IMO....all it is is straw, hay, and zeolite.
Many folks swear by it and love it tho.
There's another company that sells about the same thing, can't remember what it's called tho, has a fan club thread here somewhere.
Have zeolite mixed with sand on
my poop boards, the zeolite
does work well to absorb ammonia.
Can buy zeolite in 25# bags for about $10 in the horse aisle at farm store, I go thru a few a year.
Straw I use as nest bedding, $4-5 bale lasts me a year or more......
......also throw thin layers down on ice and snow in the run in winter.
I have a bale of hay that someone gave me, I throw down a flake once in while for amusement,
especially inside the coop during nasty winter weather.
I use farm store large flake pine shavings on coop floor, start with an inch or two, add to it once in while,
then totally change it out once a year in the fall.