First, I'm not aiming my comments at those I've quoted, I just included their posts to keep the thread of the conversation together.
As far as Ideal and their dedication to "quality", I just copied this directly from their website. After you read it, assuming you know the difference between an EE and an Ameraucana, tell me what you think of 1) their knowledge of the breeds they sell, 2) their honesty about the breeds they sell, or 3) their dedication to producing quality chicks.
Also, I think it's important for people to understand that the quality of an individual bird isn't defined by just it's appearance or by the number of eggs it produces in the first year or two. IMHO good quality birds shouldn't be dieing, consistently, at 18-24 months due to tumors, egg laying issues, weak or defective organs, etc., yet that's what I keep hearing people say about the chickens they've gotten from large commercial hatcheries. Hatcheries may breed for production and thriftiness, but if they create health issues or breed out hardiness and the meat production characteristics of a dual purpose breed, then they can't be said to offer good quality stock. Temperament is also a breed characteristic isn't it even if it's not in the SOP, such as in a Heritage RIR?
I know that for dogs the "show" version of a dog is a far cry from what it was originally bred for. And the "show" standards have changed over the years to conform to modern aesthetics. (Not talking about "working dog" shows here) But with farm animals such as Black Angus cattle, sheep, goats, or chickens, isn't the SOP (breed standard) kept fairly close to what the breed was developed for, be it meat, milk, wool, eggs, or dual purpose? It's a question I've often wondered about.