I never buy at Ama-zon because I don’t like Jeff Bezos. In Europe we are not so badly contaminated with his supershop or any of the new Chinees mega-shops.

I'm so old, that I remember when
Amazon was an online bookstore that lost money every year!
I don't have any personal feeling towards Jeff Bezos, one way or another, but
Amazon certainly has changed the way I shop. I would prefer to buy stuff locally and support our brick-and-mortar stores, but they have changed a lot, too. Now, when I go into our local big box stores, many of the things that they used to have in the store shelves are now order online only. At that point, it's just price comparison shopping to see who had the best price online.
Amazon usually wins that game.

There was a time that I used to read the
Amazon reviews on products. I don't do that much anymore. Too many fake/paid positive reviews. I know a young man that was working part time as a reviewer for products sold on
Amazon. He was given a list of positive things to say about the product(s) and got paid for posting his reviews. All on items that he never bought or even knew anything about.

I will read the negative reviews of a product to get an idea where the product might have failed, but sometimes I think that other people are getting paid to submit negative reviews about a competitive product. I have seen a few of those negative reviews submitted by people who obviously never used the product.
If I can pick up the item in a local store and judge the quality for myself, I am willing to pay a little extra to get it that day. It's much harder to judge a product from an online posting.