My heat lamps hang from above and have to be kept at a certain distance since they're 250w. But I have used a regular bulb (not so easy to find anymore), it just had to be much closer for adequate heat. I've used the reptile ceramic heat bulbs as well. I just watch the temp on the brooder floor and raise/lower the heat source accordingly.
I got impatient. A chick pipped early this morning, and I thought something was wrong (no, I didnāt. I wanted it OUT!!!). It bled a little, but nothing alarming. I will not try again. I will wait. I will wait. I will wait. I will eat, and will gain weight. I will wait. I will wait. I will wait...

