There are imitation mayonnaise products out there and miracle whip is one of them...Can you tell that I do not like miracle whip?
I found this article:
Real Mayonnaise v. Fake Mayo: Some Historical Background on Hellman's v. Just Mayo
November 19, 2014 in
Flavor,
Material Culture,
Technology
Line your lairs with slices of white bread: the great mayonnaise wars have begun!
You may have heard
the news that Hellman's, a subsidiary of Unilever, is suing Hampton Creek over a rival product, Just Mayo. Their claim? Just Mayo is a phony trying to pass itself off as the real thing. As one of Unilever's VPs told
Businessweek: "They're nonmayonnaise and are trying to play in the mayonnaise side."
At issue are
FDA regulations that officially define what can legally call itself mayonnaise in this country. These regulations decree mayonnaise to be an emulsified semisolid food that must contain three things: vegetable oil, an acidifying ingredient (vinegar, lemon and/or lime juice), and egg yolks (or, technically, an egg-yolk-containing ingredient).
Hellman's: It tickles the menfolks!
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Hellman's: It tickles the menfolks!
The regulations also specify a suite of optional ingredients that can be included in without mayonnaise sacrificing its legitimacy -- salt, MSG, crystallization inhibitors such as oxystearin, etc. -- but the egg yolks are the sticking point here.
My name is 'Mayonnaise,' emulsion of emulsions
Look upon my yolks, ye mighty, and despair!
Hampton Creek makes a vegan, entirely plant-based product. There's a joke that goes: "How do you know if someone is a vegan?" "Don't worry. They'll tell you."***
Hampton Creek is not that kind of vegan. Josh Tetrick, the company's CEO,
told the Washington Post: "We don't market our product to tree-hugging liberals in San Francisco.... We built the company to try to really penetrate the places where better-for-you food hasn't gone before, and that means right in the condiment aisle of
Walmart." It's evident that Just Mayo doesn't want to get pinned as some hippie "health food," a carob also-ran trying to compete with actual chocolate. It claims to be as delectable as the thing itself. It even features an egg-like ovoid on its label, for some reason.
The media, along with its celebrity chef auxiliary corps, has generally taken the side of the underdog here,
chiding Unilever for bullying the start-up and generally acting like the soulless multinational corporation that it is. (There have also been some subsequent ironies -- Hellman's had to
change the wording on their website to account for the fact that some of their products, including their olive oil mayonnaise, don't count as mayonnaise either under the FDA's regulations -- like Miracle Whip, another nonmayo, they are technically "dressings.")