Protein levels are formulated by the feed companies based on studies done for growth in commercial industry for the different bird types.
Usually, they do a pretty good job determining how a bird grows best as that is the industry's business. (Though it doesn't always translate to the backyard experience).
The 22% to 24% meat bird is to bring Cornish Cross type birds to table within the 6 to 8 weeks required. Finisher slows down the growth to keep the muscles more tender, and the bird size manageable, close to harvest time. Those hybrids have been carefully genetically crossed and selected for essentially mutations that grown incredibly large breast meat, thinner leg bones (as the consumer doesn't want long fat drumsticks), and soft tender meat, with a fast turn around so we can get enough of those chicken nuggets. The high protein allows that fast of growth in muscle.
Game Bird feed is often around 22% to even 28% protein. The game bird type is more muscular in a sinewy way, flightier, and consumes more energy for growth. Turkeys are also typically lumped into this category due to body size and growth requirements.
Starter is typically around 18% protein, sometimes 20% protein, and is medicated (amprolium based) or non-medicated. This is meant for just hatched chicks to point of lay for the commercial layer types.
Layer feed is typically 16% protein, sometimes 18%, or even 20%. It has higher calcium for the needs laying hens require.
All Flock is typically 18% to 20% protein. It is used for mixed ages and poultry types, though a poor choice for commercial broilers. It can be used for more heritage type or dual purpose birds that grow slower. Layers require oyster shell on the side for their calcium needs.
I find it is important to target your breed type. Layer chicks can experience muscular problems and malformations if placed on game bird protein levels as they do not need that much protein for growth.
Likewise a meat bird will do poorly, not coming to proper weight, without the protein levels needed for its massive meat development.
Heritage type breeds are a "slower burn" and can handle the more medium levels with growth.
The big thing is to not put chicks on calcium until and if they are at point of lay (though the commercial hybrid strains, Red Sex Links, etc., often do best if placed on layer at 14 weeks, just before lay).
Lofmc