I just had a conversation with a friend whose neighbor sells eggs this is how it went:
Amy: "John, I know you will be having your own eggs soon, but in the meantime if you need eggs my neighbor has a surplus."
Me: "Ok, great. What is she selling them for?"
Amy: "$1.50. I know that sounds expensive, but Krogers is selling their organics for $4.00 a dozen."
Me: "That sounds too cheap. I was planning on selling mine for $3.00. I think $3.00 is fair for all parties involved."
Amy: "$3.00!!!! That's a lot of money for a dozen eggs!"
At that point I ended the conversation since she already proved my point by saying Krogers sells their organics for $4.00. I still plan on selling mine for $3.00, and may charge $3.50. I've been in sales for some time and I've never been afraid of getting paid as long as it is fair for the customer and myself. If Krogers is selling their organics for $4.00 (or as someone else pointed out Egglands best is $3.89) then $3.00 or $3.50 is still offering a value for a better product.
Don't be afraid to get out of your eggs what they are worth. What are they worth? Only you can put that value on your eggs...you pay for the feed, you are the labor, etc. Fresh eggs will sell, your customers will find you!