Absolutely agree. State to state, town to town matters. MI res here. The accessibility of product speaking in terms of vendor selection in Ann Arbor or Lansing (wealthy) is dramatically different compared to anything North of Gaylord, and more so in the UP. In my area of UP eggs at the local co-op are about $7 for free range certified organic, $8/dz if fertile (that must be the new thing for ppl?) Walmart is 3.88/dz today but shelves are empty!Location is a factor in some places, charging more than the market will bear can be unrealistic.
The co-op shelves are stocked. Why? Bc this is rural UP Michigan with highest state rate of un-underemployment, elderly on SS fixed income or welfare. Independent co-op does not take EBT (welfare) card. Consumers can’t afford $7 eggs and buy all the other necessities for their families. We are 20-25k below the MI ave household income (62k in 2021 census) yet pay the highest in fuel and utilities. Ppl here make a day of it to go to town with larger stores like Walmart or grocery once a week and stock up. Ppl live out of the ‘city’ bc housing and taxes is less, but then have to drive 20+(or++) miles to work, shop etc. If I want milk or run out of TP I travel 15 miles to a gas station. Walmart or Meijers is 45 miles. The UP situation is not unique compared to the rest of the nation, but when considering the present economy local people can’t afford $7-8 eggs eggs, much less 3.88 at Wally world, when putting gas in a 2010 trailblazer 20 miles at $3.65/gal gas and still heat their homes or cloth their kids. Food pantries are begging for donations.
Price must meet consumer ability to pay, and that price point varies greatly based on location.