- Aug 18, 2008
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Instead of checking with us - check what is in your area! Egg selling is a very LOCAL business.
Take a look at your grocery / specialty food stores (trader joes / whole foods / lassens / etc). Get an idea of what comparable eggs go for. This is what your customers are used to paying.
Check out what is available at your local farmer's markets as well.
Now take a look at your local Craigslist. Search for eggs / egg and get an idea of what people in your area charge.
Then price your eggs somewhere in that range. Think about what makes your eggs a better buy than your competition. Are your girls grass ranged? Does anyone else sell eggs in your colors? Do you have stories and pictures of your hens? You can usually price your eggs at a premium if you can 'convince' your customers of their higher value.
Good luck!
example:
My local grocery sells comparable brown and white eggs (not the cheap caged ones, the omega "free range" ones) in the 4 - 5$ range and frequently has sales.
My local natural food stores sell brown and white eggs for around 4$, but these are still not actual free range like mine. (My girls have 4 acres to enjoy)
My local farmers market sells only white eggs at 3.50$. The guy has 4,000 hens that range at a local college. He has little to no overhead and can sell his at a low price. Most of his birds are rescues.
My local craigslist was selling at 4$ until a new seller undercut everyone at 2.50$. I'm a little frustrated with them right now because they are racing to the bottom and making everyone else lower their prices.
Currently I sell my eggs via signs at the local feed stores and my office building. I sell for 5$ a dozen. How can I do this? My customers are willing to pay for the option of coming to the ranch and seeing the birds. They are willing to pay more for extremely fresh eggs that have dates written on them. They are willing to pay more because I've taken the time to educate them on the value of eggs from grass-ranged birds. My advertisements and fliers mention the health benefits with links to the many studies out there. They mention freshness and how every day we collect and date eggs. They are willing to pay more for deep golden yolks and rich taste. At this point my customers actually bring me more customers by word of mouth.
There are some people who will always pay 1-2$ for a dozen eggs. They aren't concerned with the quality of life for the bird or the age of the egg. On the other hand, there are people who will quite happily pay a higher price to know that they are buying good product from hobbyist farmers who care about the poultry they raise. You just need to find and market to them.
PM me if you want more details.
Take a look at your grocery / specialty food stores (trader joes / whole foods / lassens / etc). Get an idea of what comparable eggs go for. This is what your customers are used to paying.
Check out what is available at your local farmer's markets as well.
Now take a look at your local Craigslist. Search for eggs / egg and get an idea of what people in your area charge.
Then price your eggs somewhere in that range. Think about what makes your eggs a better buy than your competition. Are your girls grass ranged? Does anyone else sell eggs in your colors? Do you have stories and pictures of your hens? You can usually price your eggs at a premium if you can 'convince' your customers of their higher value.
Good luck!
example:
My local grocery sells comparable brown and white eggs (not the cheap caged ones, the omega "free range" ones) in the 4 - 5$ range and frequently has sales.
My local natural food stores sell brown and white eggs for around 4$, but these are still not actual free range like mine. (My girls have 4 acres to enjoy)
My local farmers market sells only white eggs at 3.50$. The guy has 4,000 hens that range at a local college. He has little to no overhead and can sell his at a low price. Most of his birds are rescues.
My local craigslist was selling at 4$ until a new seller undercut everyone at 2.50$. I'm a little frustrated with them right now because they are racing to the bottom and making everyone else lower their prices.
Currently I sell my eggs via signs at the local feed stores and my office building. I sell for 5$ a dozen. How can I do this? My customers are willing to pay for the option of coming to the ranch and seeing the birds. They are willing to pay more for extremely fresh eggs that have dates written on them. They are willing to pay more because I've taken the time to educate them on the value of eggs from grass-ranged birds. My advertisements and fliers mention the health benefits with links to the many studies out there. They mention freshness and how every day we collect and date eggs. They are willing to pay more for deep golden yolks and rich taste. At this point my customers actually bring me more customers by word of mouth.
There are some people who will always pay 1-2$ for a dozen eggs. They aren't concerned with the quality of life for the bird or the age of the egg. On the other hand, there are people who will quite happily pay a higher price to know that they are buying good product from hobbyist farmers who care about the poultry they raise. You just need to find and market to them.
PM me if you want more details.
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