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I love Addi turbo lace point circulars, and use them almost exclusively, they come in all sizes and are not for just lace projects. I love the sharp tip, seamless join and no memory cord, so its always willing to go the way you need it to. They are a few dollars more expensive than bamboo, but very worth it in my opinion. I like bamboo double points for some slippery yarns as well, but not as often. I am not a fan of all the interchangeable sets out there, I find them too fiddly and a PITA if you have more than one project going. Also, its hard to justify spending all that money on a set, when I have most sizes already. For a new knitter just getting set up, it may be worth it.
I love malabrigo, most all the types, and most of the Cascade yarns are nice. Berroco vintage is also a nice wool/acrylic blend that I like, and its cheap too. I knit almost exclusively with wool, but live in Maine, so that make sense for me. For sock/DK weight, I like The Sanguine Gryphon website, she is an independent dyer and makes the most luscious cashmere blend yarns, but I don't think she sells wholesale.
In a yarn shop I love a warm welcoming place to sit and knit, chat and mingle with other knitters. An online presence is nice, not absolutely necessary though. I like lots of available expertise if I run into a problem and classes I can take occasionally to expand my skills or just get out of my house for an afternoon.
Maybe this is more info than you want - but I am a bit of a nutty knitter.
Now a nutty knitter with 15 chickens, and I am just 1 cat away from the crazy cat lady stereotype as well.
Good luck with your shop!