Love you lifein1840!!!! And yours is the million dollar question: where do we start?! I've never organized anything like this - heck, I've never been involved in anything like this - but I'm sure somewhere in this wonderful BYC community there is someone (probably many someones) who know how to get a campaign off the ground.
With that rather big caveat on my part, I'll still be bold, and suggest that the first thing we should do is start putting together educational information. I'd love to see, for instance, the kinds of information used by some of the BYCers in successful zoning campaigns: what worked, what didn't, how was the successful material presented?
Then, I suppose, we'd want to decide who our major target audience would be and start creating informational/educational material pitched toward them.
People just don't know chickens. My daughter - a wonderful young lady who grew up with horses - was hilarious when I first introduced my chickens to her. She was reluctant to even TOUCH my beloved white cochin. DD actually thought that chicken feathers would be oily!!! Here's a grown-up animal lover, organic-eating, vegetarian - precisely the kind of person sympathetic to our cause - who shied away from the sweetest hen on the planet because she simply didn't KNOW. I'll bet there are lots of potentially pro-chicken people out there who just don't KNOW.
Let's change that!!
With that rather big caveat on my part, I'll still be bold, and suggest that the first thing we should do is start putting together educational information. I'd love to see, for instance, the kinds of information used by some of the BYCers in successful zoning campaigns: what worked, what didn't, how was the successful material presented?
Then, I suppose, we'd want to decide who our major target audience would be and start creating informational/educational material pitched toward them.
People just don't know chickens. My daughter - a wonderful young lady who grew up with horses - was hilarious when I first introduced my chickens to her. She was reluctant to even TOUCH my beloved white cochin. DD actually thought that chicken feathers would be oily!!! Here's a grown-up animal lover, organic-eating, vegetarian - precisely the kind of person sympathetic to our cause - who shied away from the sweetest hen on the planet because she simply didn't KNOW. I'll bet there are lots of potentially pro-chicken people out there who just don't KNOW.
Let's change that!!
