Ahh, I see what you. Yes, I agree on that point-no standards and newbies get sucked in-and the birds suffer in the meantime because the newbie doesn't know any better. Unfortunately, it all boils down to how well the newbie is doing his/her homework. But again, the chickens suffer in the meantime.
Being a newbie, I totally agree with you, it does all boil down to how well the newbie is doing his/her homework and the chickens do suffer in the meantime. The people who build the poorly constructed coops that are pretty to attract people who don't know what they are doing are at fault, but so are the newbies who buy chickens with out doing any research or doing very little.
I agree that coops need to be built to your own needs and climate. What works for me in Maine would probably be stupid for someone in Southern Cali, but I think the biggest problem with most animals is that people do not do enough, or any research before, acquiring an animal and that is sad. I have wanted chickens for a long time, and have done research off and on for probably a year or more now, even though it wasn't until just recently that I lived some place where I could even have chickens and I still don't have chickens because I still need to learn more.
I think too many people just do things on a whim nowadays or buy their animals junk just because they think it's cute. Guess what, the chickens don't care if it's cute.
My advice, as a newbie to other newbies: research, research, research; then build a coop and run that make you chickens healthy and happy. If you are worried about aesthetics afterwards, paint it a pretty color. If you can't afford to build your chickens something that is adequate for them and safe for them, then wait on the chickens and get them when you can give them everything they need.
If you are raising your chickens for eggs or meat that your family is going to consume, wouldn't you want to make sure you keep those chickens as happy and healthy as possible to ensure that the eggs and meat you are feeding to your family from them is safe and healthy for your family to eat?