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I don't think that people see them as play toys at all. They see the cuties, their kids beg for them, they know nothing about how to care for them, they think of how easy pups and kittens are, they see the price (which is almost always under $3 a chick) and say "yes". It's an impulse buy out of ignorance. I like tnchickennut as an employee asking if they were adding to their flock then telling them what the chicks needs are. It would be good of all places that sell chicks to have a note up by them that says "new to chicks ask me how I can help you" and a handout with the basics.
I think you are right about them being impulse buys... plus less and less people know how to say "no" to their kids anymore. I got a neighbor with a 9 yr old step son who gets to drive the 250....
Also, I literally am only employee with chickens and only one of three in the store who ever had them. The other two who had them just weren't "into" chickens and really didn't know anything either.
My point there is that even the employee who was selling the two bantam chicks really didn't realize that there is far more to it than sticking them in a box until they go outside. There are pamphlets on chick care and duckling care, but they don't get handed out. They are there for the taking and no one takes them. There also is pages in our reference book at the register and help desk on chick and rabbit care, but I'd bet no one read them. There is a poster on breeds possible with descriptions and pictures... like the short descriptions in hatchery catalogs. There is also another poster/banner over the chicks with a definition of terms like "pullet" and "straight run" and "broiler" but yet I have to explain these things to people after they got their cart loaded and a box of chicks at the register.
It makes me sick too. And if I can talk someone who doesn't have the equipment or knowledge to have chicks or ducks out of it, I will. Unfortunately I can only be at one store at a time. lol. I also hand out my Delaware Poultry Club buisness card with my email on it so that they can email me if they need help after they get home. I really do care about the chicks and ducks... but I think I'm the oddball out there to be honest
My mother ran a pet store out of a fairly big chain for most of my childhood and I remember her doing the same. She would refuse to sell animals to people if they weren't ready or good for it. I was there at the store one day afterschool when I seen her myself ask a customer who wanted a big active dog if their yard was fenced in. They said they didn't have a yard but lived in a apartment. She asked if they both worked (they were a couple). They said yes... she refused the sale. She said flat out told them that she wasn't selling a high energy big dog to someone who will never be home enough to work with it.
I guess that is where I get it from.