I find it especially sad that people pay more money for a chicken with ear tufts and therefore a deformity of the ear canal.
Due to the nature of the gene, chickens with ear tufts will always be rare, and because of that they will always be expensive-- but that's a good thing, because it means less people will own them or want to own them.
Araucana chickens with ear tufts are difficult to breed:
If you breed a tufted one to a non-tufted one, only about half the chicks will have tufts, and the other half will be non-tufted (they should hear just fine.)
If you breed two tufted ones, about half the chicks will have tufts, 1/4 will have no tufts, and 1/4 will die before they hatch.
So no matter how you do it, you cannot get more than half of your chicks to have tufts.
Anyone who wants cheap chickens, or who wants very productive chickens, will avoid the tufted gene. In the US, I see hundreds of breeds available from various hatcheries, but never Araucanas with eartufts. I see many breeds of chicks for sale in various stores, and again they never include Araucanas with ear tufts.
The only way to get them is to find a breeder and pay whatever price that breeder demands-- so people who know nothing about them are unlikely to get them by mistake.
So I really don't see it as a big deal. A relatively small number of people will have them, often for the breeding challenge of trying to get a really good one to take to shows. But most people just will not. (I'm one who does not have them and does not want them.)