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I'll do my usual preface that I don't know squat about chickens but am a licensed goat judge and I see the same thing in goats. It's VERY hard to properly evaluate an animal by photo alone. A good photo can make a mediocre animal look good and a bad photo can make the national champion look like it should be in the stew pot. And even a "first-hand" evaluation amounts to nothing more than an opinion. And remember that opinions are like a certain body part located on the backside. Everyone has one! Even judges don't agree when evaluating live animals. In goats, we'll often have two rings where the animals show under one judge and then move to a second judge and are re-judged. Basically , it gives you two chances to earn credit towards your championship in one day. The first two-ring show I went to years ago had a class of 16 goats that the two judges literally switched 1st and last place. (The other places were all over the place too.) It wasn't even a situation of looking different on different days as it was about an hour between the judging. They just saw the same animals quite differently.
Most of us that raise animals take pride in our work and while we may ask for critiques, most of the time, I think what people want is affirmation they're on the right track not that the next big BBQ is at that farm! <G>
Tom