I'm not a guy, but I still think Burt's Bees hand balm smells masculine. It has rosemary, olive oil, eucalyptus, etc. But it tends to have more of a greasy feel than, say, Lubriderm, due to its more natural oils. I think this link is what I used sometimes on my hands before gardening. It's out of stock though. But here you are anyway.
When I used to irrigate, as a kid, in that cold, windy Colorado air, I used Corn Husker's Lotion on my hands....Nothing like having the ends of your fingers split wide open.
I take hubby shopping and make HIM pick something he likes the smell of. He kinda likes the cucumber/melon type smell, but the oatmeal kind he likes too (Aveeno and knock-offs). He only puts it on when he feels his skin needs it, but hey, that's what counts right?
I have to use Vaseline cream lotion, basically it's cream-afied petroleum jelly, but it soaks in better than straight Vaseline. It's the only thing that I've found will get my hands repaired after washing dishes at work. It says unscented, but I say it has a nice scent. I can smell it and it smells nice. Straight Vaseline is unscented, but the cream does have a scent no matter what the bottle says. That stuff Ms.FuzzyButts said from the paint department might be just my thing though. I'll hafta check it out.
My DH won't touch any lotion. My adult sons use any kind sitting on the counter and they lather it on. Guess it's all in how you were raised.....??? (I always have Vaseline Instensive Care sitting on the counter).