That may be the case in Bristol, and maybe 'big business' is an exaggeration, but it is hard to see the sheer number and choice of products available and the marketing that goes into them in the US without concluding there is at least medium-sized business involved.If it was big business I could understand but backyard chicken keeping is a very very small business. If I stood in Bristol city center and asked people if they kept chickens I doubt I would get one in ten thousand answer yes.
- My Pet Chicken's revenues are about $10m which I guess is small business. They are geared almost exclusively to the backyard chicken market. The so-called big hatcheries are similarly sized businesses and there must be about a dozen of those - probably mainly catering to the backyard market as well as to breeders. The big commercial producers generally breed and hatch their own.
- Several of the main pet retailers have got on the bandwagon so you can buy toys (I was gifted a chicken swing for goodness sake!) and any number of highly priced but not very sturdy prefabricated coops. Amazon lists about 180 different coops ranging from about $100-1,800 in price
- Specialty feed companies have emerged with a prime focus on the backyard keeper - I have recently shifted to one that uses insect protein rather than soy - I don't think they are primarily selling to working farms
- And the big feed companies have got in on the act - Purina will sell me chick starter feed in 5lb bags - that is perfect for me raising 3 chicks in my back yard - it is useless for anyone who is more than a backyard operator
- An old USDA survey had 1% of US households keeping chickens and that was predicted to grow to 5% by 2019 - the pandemic boosted that a lot with sales estimates in various categories up 500%. A UK survey showed 5million chickens being kept in homes in the UK compared to only 1 million hamsters
So maybe I mis-spoke by saying 'big business' - but businesses are making money off the backyard chicken keeping phenomenon and that is because many backyard chicken keepers are not trying to do it on the cheap but are prepared to pay a bit for their beloved pets.
I doubt it will ever be a lobby stronger than Tyson, Perdue etc. but maybe there is enough business there to put pressure on some of the sillier restrictions on caring for chickens at small scale.
Sorry, soap box officially stowed back under the bed.