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So, Angie, what *if* scientifically Cheerios can prove that they can lower your cholesterol in 6 weeks? Whole grains are supposed to be good for you. And General Mills has proved it. The FDA is not disputing that, they are saying that even though youve proved it, you cant advertise it.
That's just nuts.
Heres a statement from the General Mills sight;
Cheerios soluble fiber heart health claim has been FDA-approved for 12 years, and Cheerios lower your cholesterol 4% in 6 weeks message has been featured on the box for more than 2 years. The science is not in question. The scientific body of evidence supporting the heart health claim was the basis for FDAs approval of the heart health claim, and the clinical study supporting Cheerios cholesterol-lowering benefit is very strong. The FDA is interested in how the Cheerios cholesterol-lowering information is presented on the Cheerios package and website. We look forward to discussing this with FDA and to reaching a resolution.
I think the media is overblowing this whole thing!
Oh, I agree that the media is blowing it way out of proportion.
The box also says that the claims are according to the results of 1 study (in tiny letters). It doesn't state the parameters of the study, or whether it was reviewed. When I hunted a bit online, it seemed that the issue is that those claims on the most recent boxes did not have the statement/disclaimer "as part of a heart healthy diet also including fruits, vegetables and other whole grains". That is what set this marketing apart and made it appear as if cheerios, alone is the answer - aka - a drug.