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commercially, honey can be diluted (I think up to 20%) with water and still be marked "pure" so it may be that what you're getting is typical of that commercial type production. some honey is blended from different sources to give a more consistant color and flavor result. locally grown honey is often varietal (specifically buckwheat, or alfalfa, or orange, etc.) aor a specific seasonal mix (early summer harvest is different than mid-summer or late season) and can have quite a bit of individual character. it's almost always undiluted if you buy from a local beekeeper as well, so it'll be thicker on average.
I generally assume if I'm buying in a grocery store, it's commercially produced. not bad, but not special. that's why I buy from the local beekeepers when I can. personally I like the dark, strong flavored honey for a lot of things, but in something like chamomille tea, a lighter softer honey is nice.