I heard about this but did not really pay attention to the details. I do believe though it is Wendy's that is going to try to do this. Let them for all I care. If I do eat out, which is rare, I will take a Whopper or a Big Mac over anything Wendy's has to offer.They said that one (don't recall which one) of the fast food chains was going to "explore surge pricing." They have to get some digital price boards in place, and then during, say, the lunch rush, boom! change the sign and charge more for the same thing, because demand is there and they can get away with it.
I'm going to protest by not eating fast food.