It can be really hard for people to take the "what's in it for me" argument from tangibles to intangibles. Some folks never learn to value the intangibles like inspiration, peacefulness, a joyful heart, companionship etc etc.I think it's the Western 'what's in it for me?' materialistic, individualistic attitude. If I don't get anything out of it then why should I bother? Well I do get something out of it, I get companionship from of a wonderful animal.