I look at it like this.
I'm very interested (some may say obssesed by

) in chickens.
I hope that more research and knowledge about them will improve their lot in life.
If for example, the reasearch into the chickens beak hadn't been carried out, the barbaric practice of debeaking may not have been reduced and in some countries made illegal.
In the normal flow of conversation I agree, it doesn't matter whether one calls them a flock or a tribe. It does matter when it comes to how you keep them though. Decent environments for a tribal species are rather different to that for a flock species.
In general I would prefer if people at least had reliable information to work with.
If for example you beleive that dust bathing is the chickens way of ridding themselves of parasites then instead of applying the correct chemical for a sever outbreak one might be tempted as many do, to chuck your chicken in a bath of DE and think you've done the right thing.
I've been pleasantly surprised by the reactions to some of the articles I've written.
Some people have taken on board, as they say, the information I've presented. In theory, eventually this trickles down to a better understanding of chickens and hopefully that better understanding will translate into a better life for some chickens.
That's why I bother.